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Having worked in LinkedIn’s Ad Operations not only taught me ins and outs of DoubleClick but also made me a witness to a multitude of mistakes marketers make when selecting their target audience for a social platform. However, the greatest and (sadly) most common of them was defining the target audience with demographic criteria. “You kidding … Continue reading 3.1 The Worst Targeting Mistake: Demographic vs Behavioral

Beyoncé has a blog, so does Dalai Lama, Mark Zuckerberg, Microsoft and Tinder. Is it time for you to take your thoughts online and make them public? If you are a business or a professional with a specialization, the answer is: absoluuutely! Even for a Yodeler in Siberia. But you already keep a neat LinkedIn profile and a Facebook page for your … Continue reading 1.1 Why you NEED a blog, even if you’re a Yodeler in Siberia

You know, my students today were exceptionally dumb, I explained them the theorem and the reasoning once – all blank faces, then I went through it again – same. THIRD TIME I explained it I began to understand it, but they still wouldn’t!” I heard this joke at least half a dozen of times, when my dad wanted to … Continue reading 0.0 Becoming a Digital Marketer – what is this all for?